What if your brand
could do more?
we think it can.
could do more?
we think it can.
Smarter thinking. Bigger ideas.
What if your
start a projectbrand could do more?
We think it can.
our approachbrand could
do more?
THE WORK THAT
SHAPED BRANDSTAR
SHAPED BRANDSTAR
A selection of brand-building work and experiences that continue to shape how Brandstar thinks, creates and builds.
Selected work from prior professional engagements.
Selected work from prior professional engagements.
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FIORUCCI
Repositioned Fiorucci for a new generation, creating the Crafted Panino line, packaging, campaign, art direction and brand story that brought Italian heritage together with contemporary taste and modern relevance today.
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STARBUCKS
Created packaging, campaigns and brand communications that extended Starbucks’ premium coffee experience into everyday moments, using art direction and storytelling to make simple choices feel more distinctive, flavorful and memorable.
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GENEXA
Created Genexa brand communications, packaging and art direction that brought its cleaner-medicine philosophy to life, translating health-conscious innovation into a clear, human, reassuring consumer experience for families everywhere.
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SECURE
Repositioned Secure around nutrition, convenience and performance, creating packaging, campaign messaging, art direction and brand storytelling that made complete-meal replacement bars feel contemporary, approachable and relevant for today’s consumers everywhere.
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POM WONDERFUL
Created a visual and verbal expression for POM Wonderful, turning the pomegranate into an iconic brand asset through art direction, packaging, advertising and provocative campaign storytelling, celebrating its bold personality.
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WALGREENS
Created Walgreens Balance Rewards campaign communications that transformed a loyalty program into an everyday consumer benefit, using strategic messaging, art direction and engaging creative to drive awareness, participation and loyalty.
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AMERICAN CREW
Elevated American Crew through sophisticated art direction, photography, campaign concepts and brand storytelling, reinforcing its leadership in men’s grooming while positioning professional grooming as confident personal style and self-expression today.
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THE BETTER CHIP
Repositioned The Better Chip through brand strategy, digital storytelling, art direction and campaign work, making simple ingredients, better-for-you credentials and bold flavor more distinctive, contemporary and compelling for consumers today.
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EXCLUSIVE RESORTS
Created an aspirational expression for Exclusive Resorts through cinematic photography, refined storytelling and campaign art direction, transforming extraordinary destinations into compelling luxury travel experiences designed to inspire desire and discovery.
the difference
Anyone can make noise. We’d rather make something worth paying attention to.
ready when you are
Let’s build something people can’t ignore.
No decks, no jargon — just a conversation about the truth your category hasn’t said yet.